Privacy policy

How We Handle Personal Information

This Privacy Policy explains how Pure Diffuser collects, uses, processes and discloses personal information when you visit our website, make a purchase, use our services or communicate with us.

PURE DIFFUSER operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services").

PURE DIFFUSER is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. Please read this Privacy Policy carefully.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including payment and transaction-related information.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including products you view, add to your cart, purchase, return, exchange or cancel, and your past transactions.
• Communications with us, including information you provide when contacting customer support.
• Device information, including information about your device, browser, network connection, IP address and other unique identifiers.
• Usage information, including information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, purchase products, use the Services or communicate with us.
• Automatically through the Services, including through cookies and similar technologies.
• From service providers that provide technology or process information on our behalf.
• From partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Provide, tailor and improve the Services. This includes processing payments, fulfilling orders, arranging shipping, processing returns and exchanges, maintaining accounts, remembering preferences and providing product recommendations.
• Marketing and advertising. We may use personal information to send promotional communications and show advertisements, subject to applicable law and your choices.
• Security and fraud prevention. We use information to protect accounts, transactions, the Services and our users and to investigate possible fraudulent or malicious activity.
• Communicating with you. We use information to provide customer support and maintain our business relationship with you.
• Legal reasons. We may process personal information as needed to comply with applicable law, legal process, disputes or enforcement of our policies.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy.

• With Shopify, vendors and other service providers that perform services on our behalf, including payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
• With business and marketing partners that provide advertising or marketing services, subject to applicable law and your privacy choices.
• When you direct, request or consent to disclosure of information to third parties.
• With affiliates or within our corporate group, where applicable.
• In connection with a business transaction, legal obligation, subpoena, search warrant, applicable terms or policies, or protection of our rights and the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses personal information and the rights that may apply, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal .

Third-Party Websites & Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow a link to a website not affiliated with or controlled by us, you should review its privacy, security and other terms. We are not responsible for the privacy or security practices of third-party websites or platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction. A parent or guardian who believes a child has provided us with personal information may contact us to request deletion, subject to applicable law.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. Information transmitted to us may not be secure while in transit. Please avoid using unsecured channels to send sensitive or confidential information.

How long we retain personal information depends on factors such as account maintenance, provision of Services, legal obligations, dispute resolution, and enforcement of applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances.

If you visit our website with a Global Privacy Control opt-out preference signal enabled, we may treat the signal as an opt-out request where required by applicable law and supported by our platform.

You may opt out of promotional emails at any time by using the unsubscribe option included in those messages. We may still send non-promotional communications related to your account, transactions or orders.

Additional Privacy Rights

If you reside in the UK or European Economic Area, and subject to exceptions and limitations under local law, you may have additional rights.

• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict certain processing.
• Withdrawal of Consent: Where processing relies on consent, you may have the right to withdraw that consent.

We will not discriminate against you for exercising applicable privacy rights. We may need to verify your identity before processing certain requests, as permitted or required by law.

Privacy Complaints

If you have a complaint about how we process personal information, please contact us using the details below. Depending on where you live, you may also have rights to appeal a decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process personal information outside the country where you live.

Where required for transfers outside the European Economic Area or United Kingdom, recognized transfer mechanisms such as Standard Contractual Clauses or other legally recognized mechanisms may be used, unless the destination has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons. When appropriate, we will update the "Last updated" date and provide notice as required by applicable law.

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, contact Pure Diffuser.